BASED is built on one principle: what you put on your hair, skin, and body matters.

No cheap fillers. No shortcuts. Just science-backed, high-performance formulas that actually perform, so you can both look and feel your best.

This isn't wellness marketing. This is men's care done right, real ingredients, real results, zero shortcuts.

Our formulas are built with premium, carefully selected ingredients, and not in a fake, greenwashed way.

Depending on what the product is meant for, we've carefully engineered the formulas to deliver results you can see and feel, without sacrificing how they feel to use.

Our ingredient standards are strict, and on all our products you can see which exclusions are relevant to that particular formula. A few amongst a very long list are parabens, sulfates, and silicones.

The bottom line is if it doesn't serve you, it doesn't go in.

Because most men don't realize what they're putting on their skin daily.

Many drugstore products rely on filler ingredients, cheap fragrance, and shortcuts that can leave hair or skin feeling worse.

We use premium ingredients, no filler, no shortcuts, no hidden compromises.

Because we're not selling cheap lather and fragrance.

We use ingredients that support your skin, body, and hair routine, things like omega-rich oils, botanicals, and barrier-supporting cleansers that cost more but perform better.

This is premium personal care with zero compromise.

Guys who want to look good, feel good, and smell good, without compromising their health.

Athletes, models, students, fathers, if you care about what you put on your body, BASED is for you.

Whether you're looking to upgrade your personal care, stop using trash, or just feel cleaner and sharper, we got you.

Absolutely not.

We invest heavily in formulating everything from scratch with health, safety, and performance in mind.

If it doesn't meet our internal standards, it doesn't ship. Period.

Because we're grounded in truth and health, not trends.

BASED means no compromise. No fake marketing. No harmful ingredients.

We build products for how men actually live, sweat, shower, and grow, and we do it clean.

Health-first means being on your side if something doesn't work.

That's why we have the BASED GUARANTEE, a 60-Day Satisfaction Guarantee.

No awkward returns. No guilt trips. If it's not right for you, we'll refund you.

Start with your scalp and skin, that's your foundation.

The Shampoo & Conditioner bundle is a best-seller for a reason. Or grab our Daily Skincare Duo if you want a complete face care routine from day one.

Start anywhere, there's no wrong door into a better version of yourself.

We aim to process and ship most orders within 1 business day. Estimated transit times are:

United States

• Priority: 1-2 business days
• Standard: 2-5 business days

International Priority Duties Paid

• Canada: 4-9 business days
• United Kingdom: 4-8 business days
• Australia: 6-12 business days
• Europe: 6-10 business days
• Rest of World: 6-11 business days

International Expedited Duties Paid: 2-5 business days

Things usually run smooth, but occasionally, carriers make mistakes.

If it's been more than 5 business days (or 2 for express) and your order hasn't moved, shoot us a message at [email protected].

We'll track it down or send you a replacement.

Yes. Shipping is free on all U.S. orders $30+.

Below that, we charge a small fee of $4-6.

All orders ship from our U.S. warehouse in Southern California for fast, secure, and reliable delivery.

We do ship internationally to most countries! And international shipping is FREE if your order is over $100.

Enter your address at checkout to see if we deliver to you.

Absolutely. As soon as your order ships, we'll send you a tracking link via email or SMS.

Carriers sometimes mark packages delivered a little early.

Give it 24 hours, then if it's still missing, email us. We've got your back.

We'll make it right. If anything shows up broken, delayed, or gone missing, email [email protected] and we'll handle it.

Yes. Choose Priority at checkout if you need it faster.

Our policy is simple. You've got 60 days from the day your order is delivered to request a refund, used or unused.

If you're not happy, email us at [email protected], and we'll take care of it. No need to ship anything back unless we ask for it. Satisfaction guaranteed.

Not always. In most cases, you don't need to return the product. Just email us, and we'll handle it.

That's exactly why we have the BASED Guarantee. If it didn't work for you, that's on us. Email us within 60 days and we'll make it right.

Email [email protected] with your order number and a quick note on what went wrong.

We respond quickly and will get it resolved.

Once your request is approved, your refund will be issued to your original payment method within 3 to 7 business days.

We'll make it right every time.

Send us a photo and your order number. We'll replace it right away, no return needed.

We don't offer direct exchanges, but you can get a refund and place a new order.

If you want help choosing a better fit, reach out and we'll guide you.

We're flexible. If there's a real issue and you're close to the window, email us. We treat our customers like people, not policies.

If we messed up by sending the wrong item or a damaged product, yes.

If it's just a standard refund, shipping isn't included.